February 2017 - Star EMEA February 2017 - Star EMEA

Developing an omni-channel strategy that puts the customer first

The buzzword ‘omni-channel’ has been much discussed and possibly overused.  This article sets out to discuss its true meaning and the implications for retailers.  According to the Megatrends report by real estate advisor Savills, by 2025, 20-25% of all...