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From looking to buying in less than 10 seconds

Success is said to be won or lost at the retail checkout line. In a well-regarded 1989 MIT study, it observed that as the perception of waiting times increases, customer satisfaction decreases. If customers spend more time browsing than standing in a queue and are offered a quicker means of paying, sales can rise by 65%* by impulse shopping.

But how do you make this happen…

Ensygnia_2014By cutting queues and replacing payment processes that can easily take more than a minute to complete using traditional methods such as Chip & Pin. Star is proud to partner with Ensygnia, to enhance customer engagement, loyalty and spend with the simple Onescan app from Ensygnia working on the Star AsuraCPRNT™ interactive terminal to make shopping more impulsive, versatile and customer-centric.

Ensygnia’s revolutionary patented Onescan application and process allows any smart device with a camera to interact with any AsuraCPRNT touch screen displaying the Onescan padlock to make payment in less than 10 seconds – including adding any reward points or making a loyalty discount.

The simple app is easy to download and simply asks users to complete their personal details. These can include multiple payment methods such as a Debit or Credit Card, PayPal or a Secure Mobile Wallet, giving customers greater control over their information while providing bank-grade secure store.

Annette Tarlton, Marketing Director, Star Micronics EMEA, quotes: “We are delighted to be working in partnership with Ensygnia. Its significant expertise in the mobile payment software arena perfectly compliments Star’s extensive experience in developing pioneering POS printing solutions. Our commitment to this rapidly evolving market is reflected in a broad portfolio of mobile printing solutions including the unique 38cm high ‘All-in-One’ interactive communication platform, the AsuraCPRNT™, which is ideal for running the Onescan application from Ensygnia and allowing retailers to provide an engaging customer experience.”

Voted as one of the technologies likely to have the greatest impact on the industry in the next 10 years at Mobile World Congress 2014 in Barcelona. Find out how Star is helping Ensygnia make this a reality.

*Lavi Industries 2013