{"id":18554,"date":"2020-06-17T16:20:50","date_gmt":"2020-06-17T15:20:50","guid":{"rendered":"https:\/\/star-emea.com\/digitize-your-bar-restaurant-or-hotel-and-enhance-customer-experience-with-miap\/"},"modified":"2023-07-07T17:08:52","modified_gmt":"2023-07-07T16:08:52","slug":"digitize-your-bar-restaurant-or-hotel-and-enhance-customer-experience-with-miap","status":"publish","type":"post","link":"https:\/\/star-emea.com\/fr\/digitize-your-bar-restaurant-or-hotel-and-enhance-customer-experience-with-miap\/","title":{"rendered":"Digitaliser votre bar, h\u00f4tel ou restaurant et am\u00e9liorer l\u2019exp\u00e9rience de vos clients avec Miap"},"content":{"rendered":"

Digitaliser votre bar, h\u00f4tel ou restaurant et am\u00e9liorer l\u2019exp\u00e9rience de vos clients avec Miap<\/h2>\n

Il n\u2019y a rien de plus frustrant que d\u2019aller dans un bar bond\u00e9 pour boire un verre ou manger et de devoir attendre longtemps pour attirer l\u2019attention du serveur et commander. C\u2019est l\u00e0 que Miap<\/a> intervient en permettant aux restaurants et h\u00f4tels d\u2019optimiser leur service et d\u2019offrir une meilleure exp\u00e9rience aux clients.<\/p>\n

Avec 9 fran\u00e7ais sur 10 qui utilisent leur t\u00e9l\u00e9phone \u00e0 table, Miap s\u00e9duit aupr\u00e8s des habitu\u00e9s des restaurants \u00e0 Paris, Bordeaux et Lisbonne. En mettant l\u2019accent sur les besoins des restaurateurs, Miap offre aux \u00e9tablissements d\u2019accueil une solution compl\u00e8te pour digitaliser les commandes et paiements afin d\u2019augmenter le ticket moyen et d\u2019am\u00e9liorer le service. Et cela tout en proposant un programme de fid\u00e9lisation construit \u00e0 partir d\u2019un module d\u2019intelligence artificielle. Gr\u00e2ce \u00e0 ce programme, les clients sont encourag\u00e9s \u00e0 revenir avec des offres et des r\u00e9ductions bas\u00e9es sur leurs propres habitudes de consommation.\"\"<\/p>\n

Digitaliser pour augmenter la fr\u00e9quentation des restaurants, acc\u00e9l\u00e9rer le service et optimiser la productivit\u00e9<\/strong><\/p>\n

Miap est une solution flexible qui permet aux restaurants d\u2019am\u00e9liorer leur efficacit\u00e9 en optimisant les co\u00fbts, tout en restant souple et agile durant la p\u00e9riode actuelle o\u00f9 les flux de clients sont variables et incertains.<\/p>\n

De plus, le paiement sans contact se d\u00e9veloppe rapidement et devient de plus en plus la norme. Les restaurants peuvent donc augmenter la valeur de leur ticket moyen d\u2019environ 25% simplement en optimisant le service et en r\u00e9duisant consid\u00e9rablement le temps d\u2019attente.<\/p>\n

Nous avons install\u00e9 Miap dans nos 9 \u00e9tablissements pour assurer la reprise post Covid-19. Nous avions d\u00e9j\u00e0 consid\u00e9r\u00e9 la num\u00e9risation avant la crise et elle a d\u00e9finitivement valid\u00e9 nos convictions sur le sujet. L\u2019\u00e9quipe Miap a \u00e9t\u00e9 attentive et elle a r\u00e9ussi \u00e0 mettre en place le processus et form\u00e9 nos \u00e9quipes en un temps record. Ils nous ont apport\u00e9 une solution compl\u00e8te allant du Click and Collect au service \u00e0 table. Je les f\u00e9licite pour leur adaptation \u00e0 notre organisation r\u00e9pandue sur plusieurs sites \u00bb Slime Ben Cheikh, Fondateur de la franchise PB Poulet Brais\u00e9.<\/p>\n

Miap est une application mobile gratuite qui permet aux clients d\u2019acc\u00e9der \u00e0 un menu digital simplement en scannant le QR code sur la table. Le menu est propos\u00e9 dans diff\u00e9rentes langues avec des informations d\u00e9taill\u00e9es sur chaque plat incluant des photos mais aussi les ingr\u00e9dients, calories, temps de pr\u00e9paration ainsi que des commentaires des clients pr\u00e9c\u00e9dents.\"\"<\/p>\n

Le client peut inclure un commentaire au serveur directement via l\u2019application (comment il veut la cuisson de sa viande, les ingr\u00e9dients qu\u2019il souhaite retirer du plat etc.) avant de commander et de demander des informations compl\u00e9mentaires. La beaut\u00e9 de cette application est que les serveurs peuvent consacrer plus de temps \u00e0 conseiller les clients lors de la commande sans se soucier des erreurs et omissions. Une fois que les boissons et\/ou les plats sont choisis, les consommateurs peuvent commander et payer en 30 secondes via leur smartphone. Une fois valid\u00e9e, le serveur apporte la commande \u00e0 la table. Une carte de fid\u00e9lit\u00e9 num\u00e9rique est aussi int\u00e9gr\u00e9e \u00e0 l\u2019application, elle r\u00e9compense les clients \u00e0 chaque fois qu\u2019ils commandent avec Miap et laissent un commentaire sur leur exp\u00e9rience.<\/p>\n

Les menus digitalis\u00e9s donnent aux restaurateurs la possibilit\u00e9 de les modifier instantan\u00e9ment en fonction des commentaires des clients tout en optimisant les co\u00fbts et les processus. C\u2019est d\u2019ailleurs ce qu\u2019explique Sofien Ben Abdallah, Co-fondateur et CTO de Miap : \u00ab Le gaspillage annuel de nourriture d\u2019un restaurant servant 500 clients sur une moyenne de 200 jours par an s\u2019\u00e9l\u00e8ve \u00e0 20 000 tonnes (soit 40 000 \u20ac de produits g\u00e2ch\u00e9s). Nous pensons qu\u2019avec de bons outils num\u00e9riques comme Miap, les restaurateurs seront capables d\u2019am\u00e9liorer leur processus de commande pour diminuer le gaspillage alimentaire et d\u00e9finir des menus qui tiennent compte des ressources disponibles et des attentes du consommateur. Et cela, tout en attirant de nouveaux clients chaque jour avec la cr\u00e9ation d\u2019offres et d\u2019\u00e9v\u00e9nements en temps reel pour combler les heures creuses. \u00bb<\/p>\n

Compatible avec le mat\u00e9riel de Star<\/strong><\/p>\n

En termes de mat\u00e9riel, le logiciel de Miap est compatible avec l\u2019imprimante Star TSP654II CloudPRNT™<\/a> et plus r\u00e9cemment avec la compacte et \u00e9l\u00e9gante s\u00e9rie Star mCPrint™<\/a> qui offre jusqu\u2019\u00e0 5 interfaces ainsi que des technologies cloud innovantes capables de contr\u00f4ler certains p\u00e9riph\u00e9riques USB. \u00a0Avec son interface multiple exclusive \u00e0 destination du POS et du mPOS, la gamme mC-Print projette les commer\u00e7ants dans l\u2019omnicanalit\u00e9. \"\"<\/p>\n

Gr\u00e2ce \u00e0 la technologie CloudPRNT<\/a> de Star, les caf\u00e9s\/bars\/restaurants peuvent int\u00e9grer un syst\u00e8me de commandes cross canal en toute simplicit\u00e9 et ainsi am\u00e9liorer l\u2019exp\u00e9rience client, tout en \u00e9vitant l\u2019acquisition d\u2019une tablette suppl\u00e9mentaire pour lancer l\u2019impression des bons de commandes. En effet, le service de commandes en ligne sera en mesure de communiquer directement avec l\u2019imprimante pour r\u00e9aliser les impressions et conna\u00eetre l\u2019\u00e9tat de cette derni\u00e8re.<\/p>\n

Parmi les clients B2B satisfaits d\u2019utiliser Miap et la technologie CloudPRNT de Star, il y a la chaine de restaurants PokeMe, les restaurants ind\u00e9pendants Egg Factory \u00e0 Paris, Makito \u00e0 Bordeaux et Therapist \u00e0 Lisbonne.<\/p>\n

Pour plus d\u2019informations, veuillez contacter Miap : https:\/\/miap.co<\/a> et Star : https:\/\/Star-EMEA.com<\/a><\/p>\n

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Digitaliser votre bar, h\u00f4tel ou restaurant et am\u00e9liorer l\u2019exp\u00e9rience de vos clients avec Miap Il n\u2019y a rien de plus frustrant que d\u2019aller dans un bar bond\u00e9 pour boire un verre ou manger et de devoir attendre longtemps pour attirer l\u2019attention du serveur et commander. C\u2019est l\u00e0 que Miap intervient en permettant aux restaurants et […]<\/p>\n","protected":false},"author":950,"featured_media":18545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[426,427,428,398,399,429,430],"class_list":["post-18554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-coffee-shop-fr","tag-independent-business-fr","tag-mc-print-fr","tag-pos-printers-fr","tag-printer-fr","tag-small-business-fr","tag-technology-fr"],"acf":[],"yoast_head":"\nDigitaliser votre bar, h\u00f4tel ou restaurant et am\u00e9liorer l\u2019exp\u00e9rience de vos clients avec Miap - Star EMEA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitaliser votre bar, h\u00f4tel ou restaurant et am\u00e9liorer l\u2019exp\u00e9rience de vos clients avec Miap - Star EMEA\" \/>\n<meta property=\"og:description\" content=\"Digitaliser votre bar, h\u00f4tel ou restaurant et am\u00e9liorer l\u2019exp\u00e9rience de vos clients avec Miap Il n\u2019y a rien de plus frustrant que d\u2019aller dans un bar bond\u00e9 pour boire un verre ou manger et de devoir attendre longtemps pour attirer l\u2019attention du serveur et commander. 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