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The Pricing People demonstrate innovative Cloud-based Shelf-Edge Labelling Solution on Star Stand 310 at RBTE 2017, Olympia

High Wycombe, UK, 5 May 2017

International POS printer manufacturer Star Micronics announces that it will be joined by The Pricing People on the Star Stand 310 at RBTE 2017 (8 – 9 May, Olympia, London). With prices constantly changing alongside customer expectations and legislation applying increasing pressure on retailers to be accurate all the time, it is more important than ever to have the technology that can provide up-to-date shelf-edge labels.

The new and innovative solution on the Star stand demonstrates the use of Cloud-based software for low cost, small volume in-store labelling / pricing using an iPod and Star’s TSP743II HI X printer. This simple yet powerful solution offers innovation at the right price with an effective Cloud remote printing solution that automatically, or on request, prints new SELs for all daily price changes, to ensure compliance and minimise staff workload.

Star CloudPRNT™ enables remote printing directly and securely from a web server to Star printers anywhere without the need for a local POS terminal or PC, avoiding complicated network configurations, making this solution ideal for shelf-edge labelling. The TSP743II HI X can print and cut 80mm or 112mm wide labels sent directly from Head Office, enabling price changes to be implemented immediately across a number of locations and individual stores.

As James Ussher-Smith, Director, The Pricing People, states: “By partnering with Star we can offer a range of options to help you make the right choice for your business.  We will be demonstrating these on Star’s stand 310 and on our own stand 646 at RBTE, Olympia. Whether an enterprise grade or consumer solution is required, we can provide cost-effective hardware that covers all the options with a range of mobile terminals and tablets, mobile or static label printers. Furthermore, the same hardware can improve other processes including stock count, click & collect and goods receipt, allowing store teams to focus on improving sales and customer experience.”