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Star partners with SWOOPOS to provide Table Ordering System at Prestigious ALMR Event for the Hospitality Industry

International POS printer manufacturer Star Micronics is pleased to announce that it is partnering with SWOOPOS to provide the mobile ordering system at the 22nd ALMR (Association of Licensed Multiple Retailers) Christmas Lunch on Thursday 15th December 2016. The prestigious event for the licensed hospitality sector attracts over 1,200 decision makers from across the industry and will be held at Old Billingsgate, London. 


Attendees at the ALMR Christmas Lunch will be able to order all their drinks straight to the table through the SWOOPE customer app. The app works intuitively alongside the SWOOPOS mobile point-of-sale system to enable seamless mobile ordering and payment at any venue, as well as collecting insightful data analytics and enabling powerful mobile marketing.


Via the SWOOPOS till software and SWOOPE smartphone app, venues can offer their customers the option to pre-order for collection, order delivery (if the venue offers this service) or even skip the queues and start a tab straight from their table. SWOOPOS also gathers real time information on every aspect of the business; from staff efficiency to customer demographics, sales trends and time spent in store. Owners therefore have the whole picture and can make better, more informed decisions about their business.  


SWOOPOS merchants can communicate directly to potential customers by uploading exclusive deals or vouchers to the app. Each venue can target these deals based on whether the customer is new or returning, their gender and their age. The SWOOPE app also uses the latest beacon technology to send highly targeted, location-specific messaging to people within 50ft of the venue.


The service allows users to search via location to find nearby deals or view deals by clicking on a venue’s profile. SWOOPE app users can redeem local deals through the app or in-store and they also regularly receive push notifications and email updates about the best and most exciting offers available.

SWOOPOS’ mPOS solution is made all the more effective by their choice of Star as hardware provider. The TSP654IIBI Bluetooth printer provides a unique, high speed 300mm/second entry-level solution with multiple connectivity options for traditional or Cloud based systems. 

Designed for customers who wish to integrate wireless handheld devices into their POS solution, the TSP654IIBI is ideal for providing fixed printing capabilities from tablets, smartphones or any handheld device for queue management, event ticketing, retail transactions, restaurant ordering and many more applications.

Offering compatibility with Apple iOS, Android, Windows and Linux devices, the TSP654IIBI can simply switch from iOS support to Android, etc to allow configuration of the printer and selection of either MFi mode or SPP for all other operating systems. While providing a traditional connectivity solution today, the TSP654IIBI can transform to a Cloud printer by simply changing the interface resulting in a highly cost-effective Cloud solution.

“We are delighted to be partnering with SWOOPOS at the prestigious ALMR event to provide an efficient table ordering system”, states Annette Tarlton, Marketing Director, Star Micronics EMEA.  “With such innovative software and hardware, SWOOPOS and Star can offer an mPOS solution that is hard to beat.”


“We are thrilled to be working alongside the ALMR, to bring our innovative software solution to their network of entrepreneurs in the retail and hospitality sector,” states Lee Nazari, SWOOPOS founder and CEO. “With Star’s help, our innovative mobile ordering software will mean that all event attendees will be able to order straight to their table in moments – to help make the ALMR Christmas Lunch run smoother and be even more enjoyable.”


Background Information on Star Micronics

Founded in 1947, Star Micronics is one of the world’s largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 1900 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star’s proven technology is also being utilised to install print mechanisms in multimedia kiosk environments. The Star Micronics’ range is available internationally via a distribution channel comprising distributors and dealers.