So far 2014 has been a big year for Star and its partners. Targeting the largest and most forward thinking digital signage and retail technology trade events in EMEA over the past two months, Star has exhibited at ISE Amsterdam, Euroshop in Dusseldorf and RBTE in London.
However this year has been a little different for Star. We made a daring move to invite partners onto the stands to provide their insight and industry knowledge and integration of our range of mPOS and AsuraCPRNT products. And we think this move paid off, giving us more leads from all three shows than ever before, interesting discussions and fantastic feedback on our new product range!
So here’s our low-down on the last couple of months:
RBTE 2014 – On home turf, RBTE proved to be a fantastic show. After serving over 150 Star signature Margaritas and over 500 ice creams we are happy to say the show was busier than ever. Keith Purvey, Star’s Sales Director presented a successful 30 minute discussion on ‘The Use of Personalised Multichannel Customer Communication in an Omni-Channel World’, alongside Svetlana Chuprova, Head of Marketing at LAND, a premium Russian Supermarket to a packed audience of key customers. We would also like to give a huge thanks to our partners on the stand including: AirPOS, Ensygnia, POSiOS, Revel by Bluebird, Intelligent POS, iZettle and QMinder for their support throughout the show and for their positive feedback:
AirPOS at RBTE – “We were very fortunate to be offered a space at the most prominent stand of them all, the Star stand, which has stood loud and proud at the front entrance since RBTE began. This year, in a visionary move, Star hosted a number of their start up partners bringing a variety to their offering that brought attention from across the board. They had AirPOS, Intelligent POS, iospos from Belgium and many others displaying their apps and Star integrations on a stand that made Epson’s neighbouring stand look frankly pedestrian in comparison. Smart folk, and truly stars each and every one of them.”
Euroshop 2014 – Once every three years and at five days long, we knew this wasn’t going to be the easiest show, however we made the best of it. With a 30 minute presentation on WebPRNT™ from David Pearce, Star’s Technical Manager, alongside Dennis Dujan, Billsys GmbH’s Managing Director, we created quite the stir from our competitors Epson who even participated in our live demonstration of WebPRNT! Joined on the stand by Billsys, Qminder, Synqera, iZettle, Bizerba, Prinovis, POSiOS, Vablet, Revel & AirPOS we thank you for your insight, determination and laughs throughout the whole show.
ISE 2014 – This was our second year at the show and it didn’t disappoint. Up against stiff competition, we gained great interest in our AsuraCPRNT combining POS and digital signage. Accompanied by our partners Qminder and 10squared we thank you for your on-going support throughout the show.
So we hope you forgive us for not blogging for a while, as you can see we’ve been rather busy! However, if you haven’t managed to catch us so far this year, we will be participating in another 40 shows this year across EMEA. To keep up to date with our latest exhibition schedule follow our Facebook page now.