Success can be won or lost in the checkout queue. Many retailers see time spent queuing as idle and revenue can quickly be lost. Customers readily form opinions about the brand and quality of the experience. As the 1989 MIT study highlighted, if customers are distracted while they wait their experience is more interesting and customer satisfaction increases. Combined with the knowledge that 65% of retail sales are driven by impulse shopping; the waiting experience can easily be transformed with in-line merchandising alongside interactive kiosks and digital signage to boost impulse sales at the checkout by as much as 400%*.
Here at Star we have just the product to make it happen. The AsuraCPRNT™ is the result of Star’s 30 years’ experience in developing high quality and reliable POS and kiosk hardware solutions as well as multi platform integration.
The applications are endless – from customer Point-of-Sale; Point of Interaction; loyalty & coupon printing; endless-aisle browsing; newsletter sign-up; digital signage; surveys & games and queue management.
To explore more about the AsuraCPRNT visit our website.
*Source: Lavi Industries 2013