Craig Francis, Partner Manager, ChromeOS adds: “As the hospitality and retail markets try to keep pace with technology advancements, these businesses are searching for partners who can provide future proof solutions and expertise to help them drive efficiencies without sacrificing the customer experience. Hospitality Digital Services are that partner, delivering cutting edge solutions born in the Cloud to enable rapid deployment, support, scalability and innovation. With Google’s ChromeOS as the device platform – security, manageability and sustainability are built into the offering and when coupled with the incredible service and support from the HDS team, partners and customers will receive first class service.”

HDS has integrated a range of Star printers with CloudPRNT™ technology including the TSP100 and mC-Print™ series. The company has also recently integrated Star labelling solutions for its charity development and innovation work. Many of its sites utilise Star printers for a range of different applications including food and drink dockets, as replacements for kitchen display screens and/or receipt printers.

Using Star CloudPRNT, food and beverage orders or labels created through web apps and Cloud-based software can be directly printed in the bar or kitchen without the need for an additional tablet or device to input the order, saving time and increasing order accuracy.

Given the flexibility of the solution and the ability to adapt to almost any eventuality HDS can easily scale, for example from a small café to a large football club across multiple sites or a B&B to a 5-star hotel chain.

Gareth Winterton concludes: “The HDS solution lowers costs, improves consumer data and allows customers to make better business decisions. It offers a lot more functionality and flexibility compared with other solutions, and this is why and how we have managed to scale it so quickly without a huge team. We can deploy quickly and have a rich function list while our Google / Star partnership has only strengthened this given our hardware can be provisioned before shipment. Our customers simply unpack and plug in. It is really simple and effective.”