Without a doubt, as consumption habits erode traditional ordering patterns resulting in food and beverages being increasingly ordered on mobile apps or Click & Collect sites, many hospitality businesses have had to pivot and adapt in order to facilitate the shift. On the upside, this has provided new opportunities to diversify and boost revenue.
Under pressure to meet growing consumer demand for convenience, choice and flexible ordering in an evolving digital landscape, businesses can thrive by taking advantage of innovative POS technology and software tools offering versatile, futureproof solutions.
For any hospitality business looking to develop a digital presence, hospitality software provider Dinerly offers a comprehensive and cost-effective solution encompassing website management, takeaway online ordering and table reservation. With a wide range of features specifically designed to make running a restaurant or café as straightforward and simple as possible, Dinerly allows small businesses to potentially benefit from increased footfall and revenue by catering to customers seeking the flexibility to reserve a table at any time of the day or order takeaway food and beverages online. And, thanks to a convenient dashboard, businesses are able to easily manage the website, bookings and orders from a mobile phone with a few simple clicks.
Having gained extensive experience in the hospitality industry and familiar with all the operations required to run a restaurant, Dinerly was co-founded in 2021 by Marina Prokoiosifi. After identifying a gap in the market for an all-in-one tool that encompassed these key areas, Prokoiosifi created a solution that to date has helped over 30 restaurants increase their profits, reduce costs and gain back their independence. Its 0% commission approach, easy-to-use product and excellent telephone support available whenever restaurateurs need assistance have allowed the company to grow organically.
To accompany its software, the company sought a reliable POS printer that would print orders without the need for a tablet. Dinerly identified the Star mC-Print3 printer with built-in CloudPRNT™ technology as the ideal solution. With customer orders sent directly to the printer from an online ordering service or app, Star CloudPRNT increases order accuracy and eliminates the need for an additional tablet in the restaurant or bar. Moreover, Star CloudPRNT enabled printers are able to receive orders from multiple channels including fixed POS systems, mobile devices and tablets, networked as well as Cloud based systems which results in an efficient ordering and transaction process. The Star mC-Print series in particular is capable of printing remote orders and local print jobs via USB, LAN or Bluetooth connectivity for mobile and fixed POS. Further demonstrating its versatility, this printer can be used both front of house and in the kitchen as a result of its IPX2 splashproof design and buzzer feature.
“I am not sure if Dinerly would exist without Star, CloudPRNT and the incredible Star team. Everyone helped us to bring our product to market and went above and beyond to ensure we received what we needed to succeed. Offering an immediate solution, everything was up and running in a matter of weeks and Star was there the whole journey to help as soon as we had an issue with anything. The integration was smooth and straightforward. We have had no problems since and it has been life-changing for us,” says Prokoiosifi.
For businesses that prefer a fully managed CloudPRNT service, Star has developed StarPrinter.Online, a dedicated service for businesses to manage the printer estate with minimal setup time and cost as well as near zero integration. Within minutes the receipt, label or order printer is connected to the online ordering system and can receive orders from a wide range of locations, allowing printing direct from an ordering website or even via email; order emails can be forwarded directly to the chef’s printer for preparation.
Providing enhanced online visibility of connectivity and print jobs, the service offers device management via an online dashboard to equip businesses with an overview of all devices and activity including reliable tracking of print jobs with notification of device status changes, barcode scans, new device connections to a group, etc. Additional printers and peripherals can simply be added without the need for server upgrades, further enhancing the versatility of the service. With no restrictions imposed by cabling and local networks, or limited Bluetooth ranges, StarPrinter.Online provides businesses worldwide with a central point to receive and manage orders anywhere with Internet access from customers using any type of device in any location.
“From printing orders to managing our printers and receiving an overview of exactly what is happening in real-time, StarPrinter.Online has really allowed us to focus on Dinerly. The service is incredibly reliable, new features are rolled out automatically and most of all it makes managing our printers incredibly easy. The most valuable benefit is that we do not have to stress about that part of the business at all, as we know Star has it covered”, concludes Prokoiosifi.
Dinerly is looking to broaden its offering to include additional services for restaurant owners with the goal of changing the businesses of 1,000 restaurant owners by the end of 2024.
