Digitize your bar, restaurant or hotel and enhance customer experience with Miap
There is nothing more frustrating than visiting a crowded bar for a drink or meal and being faced with a long wait time to get the attention of the waiter and to place an order. That is where Miap comes in allowing bars, restaurants and hotels to optimize service and offer an enhanced customer experience.
With 9 out of 10 French people using their smartphone at the table, Miap is proving popular among visitors to restaurants in Paris, Bordeaux and Lisbon. Focusing on the needs of restaurant owners, Miap offers hospitality venues a complete solution to digitize orders and payments to increase average receipt value and enhance service, while offering a loyalty program built around an artificial intelligence module. Thanks to this, customers are encouraged to return with offers and discounts based on individual consumption habits.
Digitize to increase restaurant attendance, accelerate service and optimize productivity
Miap is a flexible solution that allows restaurants to improve efficiency by optimizing costs, while remaining flexible and agile during the current variable and uncertain flow of customers. Furthermore, with contactless payment growing rapidly and increasingly becoming the norm, restaurants can increase average receipt value by around 25% via simply maximising service and significantly reducing waiting times.
“We installed Miap in our 9 establishments to ensure post-Covid-19 recovery. We were considering digitalization before the crisis, but it has definitely validated our conviction on the subject. The Miap team was attentive and managed to set up and train our teams in record time. They brought a complete solution ranging from Click and Collect to Table Service. I congratulate them on their adaptation to our multi-site organization. ” Slime Ben Cheick, Founder and CEO of PB Poulet Braisé
Miap is a free mobile application that allows customers to access a digital menu by simply scanning the QR code on the table. The menu is provided in multiple languages with detailed information on each dish including photos, ingredients, calories, preparation time as well as comments from previous customers.
The customer can include a comment to the waiter (how they would like their food cooked, ingredients removed from a dish etc.) before ordering directly via the Miap application and requesting any further details. The beauty of this app is that waiters are able to devote more time to advising customers during ordering without worrying about errors and omissions. Once drinks and/or dishes have been chosen, customers can order and pay in 30 seconds via their smartphone and, once validated, the waiter will bring the order to the table. The application also integrates a digitized loyalty card which rewards the customer each time they order with Miap and leave a comment on their experience.
Digital menus allow restaurants to instantly modify their menu online in response to customer comments while optimizing costs and processes. As Sofien Ben Abdallah, Co-Founder and Chief Technology Officer, Miap explains: “The annual food waste of a restaurant serving 500 guests on average 200 days per year amounts to 20 thousand tons (or 40.000 € discarded products). We believe that with the right digital tools such as Miap, restaurant owners will be able to improve their ordering processes to reduce food waste and define menus that take into consideration the available resources and the needs of customers while attracting new customers every day by creating offers and events in real time to fill off-peak hours.”
Compatible hardware from Star
In terms of hardware, Miap software is compatible with the Star TSP654II CloudPRNT™ printer and more recently Star’s compact and stylish mC-Print™ series offering up to 5 hardware and software interfaces including innovative Cloud technologies able to control select USB connected peripherals. With the unique functionality of multiple interfaces for both traditional and tablet POS, the mC-Print series not only future-proofs your business but also meets the needs of an evolving multichannel environment.
With Star’s CloudPRNT technology hospitality venues can integrate a flexible ordering system to seamlessly integrate online purchasing into their offering, while eliminating the need for an extra tablet to send an online order to the printer. Instead, the ordering service will be able to communicate directly with the printer to create print jobs as well as receive the status of the printer.
Satisfied customers using Miap and Star’s CloudPRNT technology include the chain of restaurants PokeMe in France as well as independent restaurants Egg Factory in Paris, Makito in Bordeaux and Therapist in Lisbon.