Innovative Retail Technology from Star Micronics at The Retail Technology Show 2023, London  

Innovative Retail Technology from Star Micronics at The Retail Technology Show 2023, London  

Without a doubt, innovative retail technology has an increasingly important role to play in meeting customer expectations.  In particular, the growth of hybrid shopping is augmenting the role of such technology in order to facilitate a seamless shopping experience.  Unifying online and offline sales is pivotal to achieving this, whilst leveraging the full potential of retail technology.

Star is exhibiting its latest POS solutions on Stand 6G10 at The Retail Technology Show 2023 (26-27 April) and visitors will be able to see a wide range of POS, payment and kiosk software partners providing live demonstrations of their software with Star solutions.

With over 40 years’ experience within the POS arena, Star is able to offer both software developers and end users an exceptional level of support and expertise.  Its dedicated integration team helps software developers and web design companies with standard drivers and SDKs for printing from POS systems, Android and iOS tablets as well as technology to enable web-based printing without having to worry about browser settings such as margins and headers across different platforms.  It also provides dedicated support for end users with the team readily on hand to resolve any technical issues that may arise. Thanks to ease of integration, tailored solutions and advanced technology for all aspects of payment and POS, Star has developed a loyal customer base and has become the hardware partner of choice for many software companies.

Working with innovative software companies that cater to the needs of tier one retailers through to smaller businesses, Star has forged strong partnerships with companies across POS, payments and kiosk sectors.  Such companies include Sitoo whose cloud-native Unified Commerce Platform anchored by POS, helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere. Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real time.  Sitoo is part of the prestigious MACH Alliance and, with game-changing retail tech and a mobile-first POS, gives retailers the foundations and the flexibility they need to run their stores on their terms.

Another company is NewStore who partners with retail brands worldwide to accelerate their digital transformation. Built on MACH principles, the NewStore Omnichannel Platform creates amazing shopping experiences – mPOS, inventory management, clienteling, remote selling, and consumer apps. Retail changemakers like Burton Snowboards, GANNI, Mejuri, and Rapha easily deliver exceptional omnichannel shopping experiences that consumers and store associates love.  NewStore takes pride in its customer’s success – stronger customer relationships, and revenue growth, all while bringing joy back to the shopping experience.

The Smart Volution Register EPOS solution will also be shown on the stand with Star’s latest TSP100IV printer.  Smart Volution help businesses deliver an exceptional purchasing experience and drive profitability with centrally managed operations and reporting by providing simple and efficient Electronic Point Of Sale (EPOS) systems.  Register is a family of cost-effective EPOS solutions running on Android devices which allow merchants to maximise their ROI from investing in new technology.

Tony Smith COO of Smart Volution said, “Star continue to be our printer partner of choice, our combined solution brings a reliable, simple to use and easy to setup modern EPOS to both our customers and reseller partners.”

For retailers wanting to take their business to the next level ExtendaGO will be demonstrating their solution, allowing retailers to manage different stores from the same POS through a mobile, tablet or computer.  The business can be run on Shopware, Prestashop, Woocommerce, Shopify and Magento and, as ExtendaGO POS works in offline mode, retailers can accept offline payments with ExtendaGO Pay.

For retailers looking for comprehensive point of sale and payment solutions, Star partners with leading POS and payment providers including Square which builds technology that helps retailers more easily run and grow the business through an integrated ecosystem of commerce, staff, customer, and banking solutions. Retailers trust Square to power their business with everything to manage a sophisticated retail business no matter how many employees and locations the retailer has. 

Another key partner for Star in this sector is SumUp.  As a leading global financial technology company driven by the purpose of levelling the playing field for small businesses, SumUp is the financial partner for more than 4 million small merchants in over 35 markets worldwide, helping them start, run and grow their business.  Zettle by PayPal is also a major partner for Star which offers a suite of easy-to-use professional tools that help people run and grow their businesses.  Improving in-store transactions with flexible point-of-sale solutions, the company will be exhibiting its Zettle reader as well as its space-saving and stylish Retail Store Kit on the stand.

Driven by growing demand for self-service kiosks, the kiosk market is thriving and Star’s presence has grown considerably in recent years thanks to partnerships with a range of kiosk manufacturers who have integrated Star printing solutions.

SumUp’s recently launched food ordering kiosk, designed in partnership with Melford Technologies Ltd and incorporating the Star mC-Print3 will be on display. The kiosk is fully customisable with integration options for payments and point of sale as well as remote management. Transforming how businesses process orders across retail and hospitality, the kiosk responds to the growing shift towards contactless ordering with minimal but efficient interactions. As a kiosk manufacturer, Melford Technologies has provided market leading display solutions for over 50 years. Working closely with organisations in a variety of markets including marine, transport, military, retail and hospitality Melford supplies indoor and outdoor digital solutions that are rugged, reliable and impactful.

Based on an established long-term partnership with leading kiosk provider Evoke, Star printers have been integrated into a diverse range of kiosks for tier one retail and hospitality chains for retail check-out and Click & Collect applications as well as food and beverage ordering. 

On the stand, visitors will find the Star mC-Print3 front loading kiosk printer integrated with the Evoke EV Serve kiosk.  Featuring a 27” screen, the new kiosk includes all of the great modularity that makes the Serve range so popular. With a variety of scanning, printing and payment solutions, it now has a new slimmed down build and branding options, making it the perfect kiosk option.

Visit Star and partners on Stand 6G10 at the Retail Technology Show to find out more.

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