How Saledock Helps The Spirit Specialist

Based in Howden, Yorkshire, Ben Bowers the Spirit Specialist offers a variety of spirits from around the world ensuring there’s a spirit for everyone, including those with the most refined palate. With over 20 years of experience in the spirits industry Ben focuses on quenching even the most delicate thirst and hosts online tasting events, giving a real taste of what Ben has to offer.

Saledock’s advanced analytics allows Ben to analyse and compare sales data in real time, helping Ben understand trends and product performance better. He’s able to use this data to plan ahead and purchase stock with confidence, ensuring he never runs out of stock. Using customer profiles and their in-store and online sales history Ben can also tailor promotions to help build customer relationships, turning new customers into lifetime customers.

“I really needed a system that would manage everything in one go. Everything from in-store POS to eCommerce to back office management and Saledock does that. I can add new products, I can change prices, I can update the website and everything is instantly updated across the board. It saves me so much time.”

“I really feel like I have a great business partner with Saledock. They’ve taken all my needs into consideration as a brand new business. If I do have any changes to request they take it on board and make those changes almost instantly which is absolutely amazing”

Ben trusted SumUp to be his card payment provider. The world’s tireless march towards a cashless society meant that less and less of Ben’s customers would actually carry any cash on them. So, Ben needed a reliable and durable card machine which is integrated with his POS provider, comes with no contacts or monthly fees, processes all major cards and has a fixed transaction fee, so Ben can focus on taking his business from one strength to the next.

Each great software product needs an even better hardware companion and for Saledock and Ben that is the Star mPOP which features a thermal receipt printer and a cash drawer elegantly built into a slick and sound casing giving Ben a neatly looking cable free till area and the durability to withstand the intense day to-day operations of a busy shop.

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